How it began...

" Style should feel like you. Easy to wear, easy to trust, and always your own. "

Mova London began with a simple idea. We wanted to make fashion that feels easy to wear, looks good without trying too hard, and actually fits into real life. It started as a small online store with just a few pieces, created by a team who cared more about quality and wearability than trends or hype.

We didn’t have a big plan at the start. Just a belief that getting dressed could be a positive thing. Something simple, something uplifting, maybe even inspiring.

What We Stand For

We believe style should feel like you. Not someone you saw online. Not whatever is trending this week. Just you.

That’s why we focus on clothes that are wearable, personal, and built to last. No fast fashion. No overcomplication. We take inspiration from the sharp, everyday style of London but bring in a wider perspective that reflects the way people live around the world.

Our collections are edited with care. Designed to fit into your life instead of asking you to change for them.

Our Values

We care about how our clothes are made and how they make you feel. Comfort and confidence matter to us. So does keeping things timeless, so what you buy today still feels right next year.

We believe in thoughtful design, in doing things at the right pace, and in making fashion feel more personal again. Our focus is on simplicity, versatility, and keeping your wardrobe feeling like it’s working with you, not against you.

Our Collections

We make clothes for real life. That means pieces you can throw on without overthinking. Outfits that feel effortless but still look sharp.

Our range includes both men's and women's styles. You’ll find everyday basics like sweaters, polos, and trousers, alongside more polished pieces like jackets and dresses. Each item is picked with one goal in mind: to look and feel as good as it should, and to keep up with your day.

Whether you’re dressing up, dressing down, or somewhere in between, our collections are made to go with you. And they’re built to last longer than just one season.

Get in Touch

Store Name: Mova London
Address: Leidsestraat 69L, Amsterdam, Noord-Holland, 1017 NX, Netherlands

Phone: +44 7446 275086
Email: info@movalondon.com

We aim to respond to all inquiries within 24 hours.

Customer Service Hours
Monday to Friday: 9am – 9pm
Saturday & Sunday: Closed